Caleb Ngugi If you're a business that has any kind of online operation, chances are you've already thought about getting a personalised professional email address. Why? Email communication is cost-effective, time-efficient and convenient - for everyone!
Have you ever gone into a highly professional office, only to receive a follow-up email from a Gmail or Yahoo account? In this century, it's a tad off-putting and makes them seem like amateurs.
Or say, you've received two promotional emails, one from streectlytech@gmail.com and another from info@streectlytech.com. Out of the two, which links added in the emails are you most likely to visit? On a personal note, with all the hacking going around, it would be the one mentioned in the latter email.
When we think of Gmail and the rest, they tend to be for personal use. For businesses to succeed, it is important that they market their brand well. A custom email reflecting your brand's name is one of the best ways to promote and build the credibility of your business.
Let's explore some of the benefits of having a customised email for your business:
1. Credibility
Customers tend to look for some type of legitimacy before agreeing to work with an enterprise. Anyone can easily create a free email address on Gmail or Yahoo. When you invest in a business email, you show potential customers that you've spent the time and money to build your business. It acts as proof that you're serious about the products or services you provide. It's also evidence you're experienced in your industry.
2. Marketing
Everything your business does including ads, social media, emailing etc. should reflect your brand's identity. A customised email aids in the marketing and branding of your small enterprise. It adds professional appeal to your business and with time it helps with the recognition of your brand e.g. whenever a customer receives a branded email, they'll immediately know it's from your business even without opening it as opposed to a Gmail address. It'll make you seem like a larger corporation.
3. Delegation
You're able to delegate incoming emails to appropriate employees increasing the efficiency and speed of your office. Depending on the size and departments in your small enterprise, you might want different email addresses that pertain to different positions or employees. For e.g. some common email addresses to have are:
- janedoe@yourbrandname.com
- support@yourbrandname.com
- contact@yourbrandname.com
- manager@yourbrandname.com
4. Consistent Brand
A personalised email will ensure your online presence is consistent and easy to find. All your employees and departments can have emails with your business name. No matter how fast you grow, you will have plenty of on-brand email addresses.
5. Protects your Business Operations
In case you have a disgruntled employee, things can turn bad real quick. If that employee leaves on bad terms, in a situation where they were given access to your business Gmail account or if they created their own account to communicate with your clients, there's no telling the kind of damage they can do to your business. Custom email put the control in your hands.
6. Attracts More Website Visitors
If you own a business website, a professional email address will give your email recipients confidence to click any links directing them to your website. Moreover, such email addresses when shared on your website and other social platforms will make the visitors more willing to get in touch with you.
Make your Online Brand Count
A custom professional email address(s) will take your small business from an amateur to professional status. You'll be taken seriously and be remembered by your customers right off the bat whenever you get in touch.
Streectly Technologies offers custom professional email addresses for our clients. We provide the email accounts with an SSL certificate that allows you to send and receive sensitive and confidential information securely through the internet.
One of our favourite features is that you can integrate your custom email with your free Gmail account so that you can receive and send emails on your smartphone, laptop, desktop devices etc.
Are you ready to bring your small business into the professional world with a customized email address? Click the button below to speak with our expert team.